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The Centers for Disease Control and Prevention also recommended that Americans shop online the day after Thanksgiving. Many malls looked bleak, and parking lots were more empty than full , across much of the country during the early hours of the morning Friday. Some reported traffic picking up later in the day, especially at outlet and open-air learn this here now shopping centers, as some consumers felt more comfortable heading out. The warmer weather that blanketed much of the country also helped. The typical peak time for shopping on Black Friday remained the same this year, hitting at about 2 p.m., Sensormatic Solutions said. On Thanksgiving Day, when many retailers including Walmart and Target closed their stores this year due to the pandemic, traffic dropped 94.9% year over year, according to the firm. Week-to-date, traffic is down 45.2% across the U.S. "Black Friday this year, from a traffic impact perspective, looked a lot like a typical Saturday after a Black Friday," Field said. Spending online on Black Friday this year surged 21.6% to hit a new record , according to data from Adobe Analytics, as consumers rang up $9 billion worth of purchases on the web the day after Thanksgiving.

https://www.nbclosangeles.com/news/business/money-report/black-friday-traffic-in-stores-craters-52-during-pandemic-as-e-commerce-sales-explode/2472548/